Social Media Professionalism

Social media can be a professional liability. Prior to hiring, employers may search potential employees’ Facebook, Twitter, or Instagram. Without updated privacy settings, entering a name into Google will display all active social media accounts. While hiring decisions cannot be made solely on what is found, it certainly can influence opinions. Once hired, employers can check these sites to monitor behavior, comments, and status updates at any time. To keep social media professional, here are a few helpful tips:

Think before you post. Social media posts are meant to be active, engaging, and non-offensive. Stay clear of foul language, discrimination, and comments that demean personal character.

Who will read the post? Before posting, determine if anyone reading the post will be offended personally or professionally. Also, social media posts are time stamped. This makes it easy to place where you were at the time of the post. Were you at work?

A picture is worth a thousand words. Posting inappropriate pictures can cause educational consequences, professional dismissal, or public shame. A photo posted online can be seen by millions.

Who will remember this? The internet is forever. Once something is posted online, it remains forever. If deleted from a particular site, the image, or comment, is still in cyber space and detectable if searched for properly.

Aside from professional social media forums, educational institutions have now included social media guidelines within their ethics policies. Indecent commentary or negative portrayal of an institution can result in expulsion or criminal charges.  Before posting online, check privacy settings. They can usually be found under account settings [privacy]. Since social media sites update regularly, account settings should also be checked periodically.

Keep Social Media Professional or Private

Social media can be a professional liability. Prior to hiring, employers may search potential employees’ Facebook, Twitter, or Instagram. Without updated privacy settings, entering a name into Google will display all active social media accounts. While hiring decisions cannot be made solely on what is found, it certainly can influence opinions. Once hired, employers can check these sites to monitor behavior, comments, and status updates at any time. To keep social media professional, here are a few helpful tips:

Think before you post. Social media posts are meant to be active, engaging, and non-offensive. Stay clear of foul language, discrimination, and comments that demean personal character.

Who will read the post? Before posting, determine if anyone reading the post will be offended personally or professionally. Also, social media posts are time stamped. This makes it easy to place where you were at the time of the post. Were you at work?

A picture is worth a thousand words. Posting inappropriate pictures can cause educational consequences, professional dismissal, or public shame. A photo posted online can be seen by millions.

Who will remember this? The internet is forever. Once something is posted online, it remains forever. If deleted from a particular site, the image, or comment, is still in cyber space and detectable if searched for properly.

Aside from professional social media forums, educational institutions have now included social media guidelines within their ethics policies. Indecent commentary or negative portrayal of an institution can result in expulsion or criminal charges.  Before posting online, check privacy settings. They can usually be found under account settings [privacy]. Since social media sites update regularly, account settings should also be checked periodically. The best advice for social media use is to keep everything professional, and if using social media to express every opinion, keep it private.

The Influence of Social Media On Youth

Living in the age of social media, status updates, and automatic news feeds means the information highway has become influential, regardless of age demographics. The American Academy of Pediatrics released data correlating to youth and social media stating: 22% of teens log onto these sites more than 10 times per day, 75% have access via mobile device, and the prolific use of social media has increased the risk of cyber bullying and depression among teens.

      Social media, while potentially dangerous to the naive, has positively increased communication, provided abundant access to information, and has allowed younger users to easily use their own creativity to construct their online profiles. In 2005, Facebook originated as a university based site and allowed access only to users with an “.edu” address. Today, Facebook is internationally accessible to users over the age of 13. The American Academy of Pediatrics developed 13 tips for parents regarding online danger prevention and educating young social media consumers:

1. No underage activity. No child under 13 should have access to social media sites
2. Parents should check computer privacy settings, limiting access once a child is old enough to navigate on their own.
3. Use filter software to monitor which sites children visit.
4. Set ground rules before a social media profile is created
5. Know your child’s interests. Their likes will become their top searches.
6. Keep the computer in a central location to monitor usage and content.
7. Monitor pictures. Once a picture is posted, the image can never be destroyed.
8. Parents should set a good example, displaying appropriate profiles of their own.  Limiting cell phone use will help to limit access to social networks
9. Teach children about online reputations. 
10.  Parents need to understand technology & their children’s level of knowledge.
11.  Discuss online dangers, predators, and scams.
12. Urge children to stay away from giveaways, contests and questionnaires that request personal information.

Technology use is a societal norm. In less than a decade, the age of social media users has decreased by five years of age. While children are developing socially, emotionally, and mentally, technology serves as a central place for information communication. If boundaries are not set and online activity is not monitored closely by parents, the fallout of posting inappropriate comments or pictures by naïve children may come back to haunt them in unexpected ways.